Business Case Application: The woman’s way of doing business: Business of Pleasure and Inspiration Which Brings Some Cash.
Jessica Molinari is an Italian immigrant who moved to USA a decade ago. She has a passion for arts, culture, design, and quality products. As she was living in US, she noticed that many the products sold in the stores are of lower quality, produced cheaply by the mass Chinese manufacturers for the vast American market. These designs lacked originality compared to the products found in her native country. Fabrics did not last, had simple or dated designs and cheap look, most of the artistic gifts and jewelry had a kitschy style, or repeated itself throughout the internet. She got tired trying to adjust her taste to the mainstream market and saw an opportunity to bring better quality products to the US for customers who were in search of authentic quality products and diversity. In 2021 Jessica opened her own business, offering international art, jewelry, and gifts designs. She named it JM Designs. Along with art and gifts, Jessica built a fan base on social media for promotional purpo
